Remember the cow picture when you are writing.  When you turn the picture to the side, the image is not very clear.  The same is true of your writing.  When you don’t fully explain yourself and you go off on a tangent, it is hard for your reader to understand what you are trying to get across to them.  Don’t get flustered and confuse your audience.  Make sure you are being clear so that your paper is interesting and unique.